The small trouble is the biggest source of ideas

Hello, I’m TAKE of PR group.

Today, I would like to give you some ideas on how to generate ideas as in the title.

I studied design for four years in college, and I often heard that “What is the difference between design and art?” Yes, design is about solving the gap between ideals and reality (from DENSO, what it should be like), from major social issues to familiar problems. You think about ideas in the act of design to solve that.

That’s right, so I think that ideas can come out of searching for a little bit of trouble around you.

Recently, myself is good! Here are some of the most common issues we thought of.

This is a nozzle for a popular hairdresser (spray to keep the hairstyle).
The idea is that the shape of the button that pushes the spray is a bit stretched.

With this handle, the spray can be sprayed without much force due to the lever principle.
Given that the majority of users of the product are women, the design is gentle on women.

It really depends on whether you notice or don’t notice the spray nozzle, whether you decide “that’s what you’re going to do”, or whether you think it’s better if you devise this.

In MURAN idea contest, we don’t necessarily require mechanically amazing one or software that no one can think of, but maybe a little idea that can solve someone’s “trouble” may be important.